How to Build a Global Product from Pakistan
Published on October 22, 2025
If we look back at the past 10 years of the Pakistan tech industry, it has grown a lot, and access to the internet for every person has been made easy. With this e-commerce industry got a boost, and numerous young entrepreneurs came forward and started their businesses. Now, in our country, we have so many brands selling online and producing products that can compete at an international level.
In 2022, people around the world spent around $5.5 trillion shopping online from brands in Pakistan. That made up nearly 20% of all retail sales globally. The fashion category earned the most, with about $837.3 billion in sales. Out of that, clothing (apparel) made up the largest share at 57.3%, followed by accessories (29.3%) and footwear (13.5%).
This huge demand for fashion products shows why so many Pakistani brands are now going global. With strong local design talent and growing access to online platforms like Amazon, Shopify, and international delivery services, fashion brands from Pakistan are reaching customers across the world. They are taking advantage of this global fashion boom to grow beyond borders and build strong international identities.
Moreover, going global does not just increase a brand’s sales, giving individual advantage, it is also beneficial for a country’s economy, like:
- It makes your country known worldwide
- Create job opportunities for many unemployed people in the country
- Attract foreign investment.
- Show the world what local talent can achieve.
Building a global product from Pakistan is important for several key reasons. Here are the benefits in detail:
Boosts Pakistan’s Global Image
When a product made in Pakistan becomes popular in other countries, it shows the world that we can create high-quality and smart solutions. It helps build a better image of Pakistan, allowing us to show the skills and creativity of our people to the world.
Creates Jobs and Supports the Economy
When the brands expand their reach, more employees are needed to work and run operations smoothly, which creates work opportunities for those who are seeking for job. The unemployment rate lowers. Moreover, when businesses sell their products around the globe, income in dollars is brought into the country, which financially strengthens the country’s economy.
Taps into Bigger Markets
The Pakistan e-commerce market is growing at a higher speed, but it is still limited. When you put your product on a global platform for sale, millions of people worldwide can see and purchase it. Your brand becomes known to many people, which is a huge opportunity to expand your reach.
Encourages Innovation
Brands competing at a global level work hard to make their product better, smarter, and more user-friendly. This brings in innovative ideas, people brainstorming, and a struggle to present creative ideas that meet international standards. These ideas not just benefit the brand but also the whole e-commerce industry in Pakistan, as they provide a line to follow by startups.
Attracts Global Investment
When international investors see successful global products from Pakistan, they’re more likely to invest here. This brings more funding, mentorship, and global exposure to our local startups.
Builds Entrepreneurial Confidence
It encourages other entrepreneurs in Pakistan to follow in its footsteps and think big to make their product global. It will shed light on the importance of going global and developing a mindset that, along with serving local markets, brands should solve global problems as well.
Encourages Sustainable Growth
Global products often offer digital or scalable services (like SaaS or e-commerce platforms), which are less affected by political or economic fluctuations. That makes them more stable and sustainable.
Here are some key steps to building a global product from Pakistan:
Start with a Global Mindset
The first step in building a global product is thinking globally from day one. This means:
- Identifying universal problems that exist across borders. For instance, communication tools, productivity apps, e-commerce platforms, and edtech solutions are global needs.
- Understanding the cultural, economic, and technological dynamics of your target regions by searching international markets. When you know your audience well, it will help to develop a product that fulfils their needs.
- Designing your product using international best practices in UX/UI, data privacy (like GDPR compliance), and customer support.
Build a Strong, Scalable Tech Stack
To sell products globally, it is a must to have the right technology in place to support your business system. The software solution you are using should be scalable, as it allows your business to grow smoothly without any interruption in operations. It should easily adapt according to your growing business system.
What you can do is to:
- Make use of advanced tools to develop your website or online store application. A fast and easy-to-use website is what your international customers need. Keep in mind that the technology or tools you use should be scalable and adapt effectively as your business grows.
- Do not depend on local servers to run your website. Use cloud services because they help to run a website smoothly, no matter how many visitors from various countries visit your website at the same time. Moreover, it is secure, provides good data storage, and backup. Cloud services like AWS, Google Cloud, or Azure are best to consider.
- Make a website that supports multiple languages and currencies. That way, customers from the UK, UAE, or Canada can easily understand your store and pay in their local currency. Many Pakistani e-commerce brands now offer international shipping with USD or AED currency options and let users switch the website language for a better experience.
Leverage Pakistan’s Talent Pool
Pakistan has a huge number of skilled tech and creative professionals. There are over 300,000 IT experts, and every year, about 25,000 new IT graduates join the market. This makes Pakistan one of the best places to build a strong team for your e-commerce business.
Hire locally, sell globally
Many successful Pakistani fashion e-commerce brands like Khaadi, Limelight, and Sana Safinaz have built their tech and digital teams right here in Pakistan. They manage everything, from website development and online ads to customer service, by hiring smart people locally. This helps them save money and still compete with global brands.
Train and grow your team
If you’re building a team, invest in training. Send your designers, developers, and marketers to online courses, workshops, or connect them with global mentors. This helps them stay up to date with the latest e-commerce tools and trends like digital marketing, Shopify, Magento, and UI/UX design.
A global freelancing hub
Pakistan is also one of the top 5 countries on Upwork and Fiverr for tech and creative services. Many Pakistani freelancers already work with international fashion and e-commerce brands. This shows that the talent in Pakistan is trusted and globally competitive.
Design with International Users in Mind
Your website or app should be easy to use for everyone, no matter where they live. By designing your e-commerce fashion site with global users in mind, you increase the chances of converting visitors into loyal customers, no matter where they are. You must keep in mind the following things:
- Don’t use local slang or cultural symbols that people in other countries might not understand. For example, a phrase or design that works in Pakistan might confuse someone in Europe or the Middle East. Keep your language clear and your design simple yet modern and clean.
- Your fashion store should open and work well on all types of devices, e.g., phones, tablets, and laptops, and in all major browsers. Whether your customer is in Dubai or London, they should get a smooth experience when browsing your products or checking out.
- Use lightweight images, compressed files, and a fast-hosting provider so your pages load quickly, because no one likes waiting. They will most probably switch to another option if your website takes time to load.
- Before going live globally, test your store in different countries. You can ask users from different regions to use your website and give feedback. This helps you fix any issues early and improve the experience for international shoppers.
Focus on Product-Market Fit
Launching your brand at once everywhere might not be possible for some brands in the beginning. So, take a slow start, then expand slowly and gradually.
- Pick 1–2 countries to begin with. UAE, UK, or Canada is ideal to take a start as there’s already a large South Asian community. These places are more likely to understand and appreciate your style, making them great starting points.
- Once you launch, keep track of how people are reacting. Customer feedback is important. Use tools like Google Analytics or Shopify reports to understand your buyers’ behavior. Then improve your products, sizing guides, or delivery options based on that data.
- Fashion trends change quickly, and so do customer needs. Update your trends fast. Keep your team agile, make small changes regularly, launch new features, test offers, and adapt to what your customers want.
Get the Right Legal and Financial Framework in Place
You need to be legally ready:
- Register your business internationally. This helps to raise funds and sell easily in global markets.
- Make sure you understand tax rules, privacy laws, and payment regulations in the countries where you plan to sell.
- Add trusted global payment methods that your international customers feel easy to pay through, like PayPal, Stripe.
Build a Global Brand
Your marketing and branding need to make a strong impression. Tell your brand story in a way that everyone can connect with, like talking about your journey, values, and how your products make a difference.
- Create a professional website that looks great, is easy to use, and is SEO-friendly so people can find you on Google.
- Add customer reviews, testimonials, and logos of any well-known clients or partners.
- Share helpful blogs, behind-the-scenes videos, and styling tips to connect with global shoppers.
- Work with influencers from your target countries to build trust and reach new audiences.
Offer World-Class Customer Support
93% of people will buy again from a brand that gives great customer service. Great customer service helps your brand grow and keeps customers coming back.
- Offer chat or email support in different languages so global customers feel comfortable.
- Use smart tools like those offered by Ginkgo Retail to manage customer queries quickly and easily.
- Teach your support staff to understand cultural differences and respond kindly and clearly.
Take the leap
Some fashion brands from Pakistan are already growing across the world, and they show us that it’s possible to go global with the right steps. For example, Khaadi started in Pakistan and now has stores in countries like the UAE, UK, and Qatar. It became popular by mixing traditional styles with modern fashion. Nishat Linen also sells in countries like Canada and the UAE and is known for good quality at affordable prices. Brands like Generation and Sana Safinaz offer worldwide delivery, especially for Pakistani communities living abroad. Even Gul Ahmed ships internationally and has built a strong customer base in many countries. These brands prove that if you have strong products, good service, and a clear brand message, your business can grow globally too. Now is the perfect time for more Pakistani fashion brands to go international and proudly represent Pakistan around the world.
Obaid Arshad
CEO & Co-Founder