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Using Augmented Reality (AR) to Enhance Online Shopping Experiences Published on August 20, 2024 Augmented Reality (AR) is considered as a modern technology. However, this is not true, AR was invented in the 1960s by Ivan Sutherland. He created a device called “Sword of Damocles” at the University of Utah. It was a head-mounted 3D… Continue reading Using Augmented Reality (AR) to Enhance Online Shopping Experiences

From Clicks to Bricks: The Evolution of Hybrid Retail Models Published on August 12, 2024 Imagine a time before the internet when shopping from home seems fictional. In the period of the internet, smartphones, and laptops the scenario changed. The Internet began to transform the retail. Online shopping quickly became popular, offering a futuristic way… Continue reading From Clicks to Bricks: The Evolution of Hybrid Retail Models

Navigating E-commerce Regulations and Compliance in 2024 Published on August 5, 2024 Easy internet access and the use of smartphones by an extensive number of populations everywhere give a boom to the e-commerce industry. Whether big or small, every business is now either selling online or is planning to have an online shop because it… Continue reading Navigating E-commerce Regulations and Compliance in 2024

Enhancing Customer Retention with AI-Powered CRM Published on July 9, 2024 Do you know the number of loyal customers you are losing? If not, then you must understand and address this issue because it will help to enhance customer retention rates, which will surely have a positive impact on your business growth.  Retaining old customers… Continue reading Enhancing Customer Retention with AI-Powered CRM

Top 2024 Predictions You Can’t-Miss to Scale up Your E-commerce Business Published on July 3, 2024 With so many other online businesses fighting for attention, standing out can be tough. But how do some online stores still seem to be one step ahead? Well, having effective business strategies is the answer. In the world of… Continue reading Top 2024 Predictions You Can’t-Miss to Scale up Your E-commerce Business

How to Choose the Right E-commerce Platform for Your Business? Published on June 26, 2024 So many brands achieve rapid online growth and success, how? Take the example of Amazon, eBay, and AliExpress, they have achieved high traffic and sales. Amazon leads with over 2.8 billion annual views, AliExpress attracts 952 million views while eBay… Continue reading How to Choose the Right E-commerce Platform for Your Business?

5 Must-Have Features for a Successful Ecommerce Website Published on June 5, 2024 It is astonishing to know that there are almost 12 to 24 million e-commerce stores worldwide. This figure is enough to understand how e-commerce businesses are expanding rapidly. According to reports, by 2040, 95% of shopping will be done online because technology… Continue reading 5 Must-Have Features for a Successful Ecommerce Website

The Importance of Customer Experience in E-commerce Why is this the case? Well, let’s think about it. In this digital world where every e-commerce business is striving to make online shopping easy and convenient, the competition to win the loyalty of customers is constantly rising, developing multiple options for customers to shop from. Therefore, for… Continue reading The Importance of Customer Experience in E-commerce

Pakistan’s e-commerce market is paving its way towards success to be recognized at the global level. Currently, it is standing at 36th position in the global e-commerce market. The giants like Amazon and Alibaba can be utilized for further economic growth via global trade in Pakistan in the future. However, technology is considered a key… Continue reading E-commerce Summit 2023 powered by Ginkgo Retail

Ever wondered how an online store goes from being a small startup to a big success story? Well, Ginkgo, an eCommerce solution, has cracked the code. In the vast world of online shopping, where every click leads to a new storefront, Ginkgo helped many renowned brands such as Sapphire, BATA, ECS, Nishat group, NDURE, Audionic,… Continue reading From Startup to Success: A Tech-driven eCommerce Journey